How to put together a weekly tweet roundup for your newsletter

Collect tweets during the week, write a line or two under each, and paste the set into your newsletter on Friday. Your comments are what readers come for.

A tweet roundup is worth little without commentary. Links alone won’t cut it; readers want your take on the tweets you picked for them. A short note under each one adds more value than the link itself, and the section reads like a friend telling you about an interesting conversation you missed.

Why include a tweet roundup in your newsletter?

It saves readers time by showing them the week’s most useful posts.

Your readers follow some of the same people you do, but not all of them, and they don’t have time to scroll through everything. Picking five to ten good posts from the week gives them what they probably missed. It’s also quick for you, because the material already exists.

How do I collect tweets during the week?

Save tweets the minute you spot them, then choose from them at the end of the week.

Don’t wait until Friday. By then you won’t remember everything you wanted to include. Save anything roundup-worthy to your tweet library with a “newsletter” tag and a quick note. By the end of the week you’ll have a handy stash to choose from, and picking five from fifteen is easier than hunting for five.

Which tweets make the cut?

Posts your readers will find useful or interesting, not just the most popular ones.

Good picks teach something, share a number or result, or are likely to start a conversation among your subscribers. Skip anything that needs a whole thread of context to make sense, and skip posts that have little to do with your newsletter’s theme.

What should I write under each tweet?

One or two sentences on why it matters to your readers.

This is the part that makes the roundup yours. Agree, disagree, add a fact or explain why it stuck with you. You might say why a number is surprising or how a tip could help your readers. “This matches what we saw when we raised prices” is worth more than the tweet itself to someone who trusts you.

How do I get the roundup into my newsletter?

Build a collection, then copy it in the format your newsletter tool accepts.

In Tweet collections, add the tweets you picked, put them in order and write your note under each. Then copy it as:

• Markdown for Substack, Beehiiv, Ghost or Buttondown
• HTML for Mailchimp, ConvertKit and most email builders
• plain text for tools that don’t support HTML

Each tweet comes out as a quote with the author’s name and a link to the original post, with your note below it. If you want a web version to share as well, save the collection and you get a page you can link to.

How long should the section be?

Five to ten tweets, readable in a couple of minutes.

In a slow week, send three good ones rather than padding with filler. Over time the roundup becomes a habit for you, and a reason for your readers to open the email.